How is Annotote so effective?

When I read, I add highlights and notes to distinguish what’s important from what’s not.  It turns out that a lot of other people do the same thing too: 80% of us highlight content; 55% of us comment; and 78% of us read those comments.

cab1e35999df115f77ac2785fafd9483_original

Those are fantastic means of retaining the value in content — for memory or future reference. When you think of all those consumers out there doing all of this, you realize that the way we read, watch, and listen to media is really inefficient, because our efforts are all redundant.

If you want to watch a 60-minute video, there’s no way to finish it in less than 60 minutes. So, millions of people spend all that time watching the same lecture on YouTube. Think of all the redundant the man-hours invested in that one video!

Annotote gives those consumers a way to annotate that lecture — saving the most valuable quotes and notes.  By crowdsourcing contributors’ annotations, Annotote forms a consensus as to what the highlights of that lecture are, reducing the full 60 minutes into a 2-minute summary, for example.

This is the same way Wikipedia maintains collaborative articles and Yelp crowdsources business ratings: Annotote harnesses the annotations that people are already compelled to make on all sorts of content, then distills them into a short summary for everyone to enjoy. That perfect complement facilitates an otherwise inefficient digital consumer experience.

bb0c10208885efa0de6f9c8ae16fa576_original

Annotote finds the right content for you to enjoy; it provides a personalized summary of that content to help your consumption; it lets you annotate it to improve your retention; and it lets you follow other users to share in the knowledge.

Annotote is a single destination for all of your media wants and needs. Want to enjoy good content? Annotote is where you go for all the signal with none of the noise. Want to save valuable insights? Annotote is where you go to leave your mark.

Try it

Advertisements

Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s